If you feel your bank been unfair to you by making you invest in an unsuitable
product, there is redress in sight. Earlier this month the RBI released a Charter of Customer Rights specifying five basic rights that bank customers enjoy. Though there is already a framework outlining service standards, industry watchers feel a direct intervention from the RBI in the form of the charter will make the process more robust.
"This will simplify matters for a layperson. Customers can now cite this charter to get their rights," says certified financial planner Harshvardhan Roongta, CEO, Roongta Securities.
The central bank has also advised the Indian Banks' Association ( IBA)
and the Banking Codes and Standards Board of India ( BCSBI) to formulate a 'Model Customer Rights Policy' based on the charter's principles. These measures would ultimately strengthen the customer service framework.
In case a bank violates any right as laid down by the RBI, customer can approach the customer services division of the apex bank. "With this charter, the RBI will have legislative powers to act against the errant banks," says a retired head of a large public sector bank. Here are the rights of customers as notified by the RBI that you should be aware of.
1.
Right to fair treatment
This right prohibits banks from discriminating against customers on grounds of gender, age, religion, caste and physical ability while offering products and services. Banks can, however, continue to offer differential rates of interest or products to customers. "The financial services provider may, however, have certain special products which are specifically designed for members of a target market group or may use defensible,
commercially acceptable economic rationale for discriminating between its
customers," the central bank had elaborated in the draft charter released in
August.
2.
Right to transparency, fair and honest dealing
You can expect language in bank documents to be simplified and transparent. The charter requires banks to ensure that all contracts are transparent and easily understood by the common person. The onus of sending out effective communication will rest with banks. Information on the product's price, customer's responsibilities and key risks will have to be clearly disclosed. "Any features that may disadvantage the customer should be made known to him. Important terms and conditions should be clearly brought to the notice of the customer," the charter says.
3.
Right to suitability
Despite several regulations, complaints
related to mis-selling continue to plague the distribution space, particularly
in case of life insurance policies. Lured by higher commissions, sales officials
tend to push products without ascertaining their suitability for the customer.
With this charter coming into force, such officials might find it difficult to palm off say market-linked insurance products to senior citizens who are looking for stable returns. The charter has now made it mandatory for banks to sell products after keeping in mind customers' needs, financial circumstances and understanding.
4. Right to privacy
Banks are
duty-bound to keep customers' personal information confidential, unless the
disclosure is required by law or customers have given their consent. "Customers have the right to protection from all kinds
of communications, which infringe upon their privacy," the charter states. Banks cannot pass on your details to telemarketing companies or for cross-selling.
"There have been instances where bank officials, on the basis of transaction
details, have asked customers to route their investments through them (since
banks also act as distributors for mutual funds and insurance companies). This is unethical," says Roongta.
5. Right to grievance redressal and compensation
The right to grievance redressal is at your aid if your bank fails to adhere to basic norms. The charter makes banks accountable
for their own products as well as those of third parties like insurance
companies and fund houses. They will no longer be able to wash their hands of the responsibility once the product is sold. Banks will have to communicate the policy for compensating for mistake on their part, lapses in conduct and non-performance or delays. The redressal and compensation policy will have to state the rights of customers when such events occur.
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